Writers who are only beginning their careers write simply for the joy of it. Although this may produce a large amount of content that is of no consequence or provide them with personal satisfaction, it does nothing to advance their business prospects, make the world a better place, or motivate their audience to take action.
What is the point of good writing, and how might that improve how you deliver information? When professional writers sit down to compose a piece, they do so with one primary objective: to influence the readers of their work. The goal of a truly great writer is to transform their readers’ perspectives, alter the way their readers behave, and alter the way they engage with the world around them.
If you want your writing to influence people’s lives, you need to understand how to write in a way that facilitates transformation. Anyone can string words together and form whole sentences; an excellent example is the vast majority of the blogosphere. It’s the difference between merely providing information and doing so in a compelling and convincing way. The writing process may be broken down into three straightforward steps:
- Writing for a particular audience.
- Utilizing the appropriate venue.
- Selecting and carrying out the proper type of transformation are the three steps (there are three).
1. Specific Audience
It is vitally essential if you want to communicate with your audience that you comprehend them, that you go outside of your perspective, and that you write from their perspective. Whenever I sit down to write something, one of the first things I do is determine who my intended readers are. I consider factors such as age, gender, race/ethnicity, location, income level, shopping patterns, hobbies, abilities, interests, and so on.
When I am aware of the audience, I am speaking to. I can better personalize my message, making it more likely to strike a chord with them. For instance, people in the 18-25 age group are more likely to respond positively to words like “revolutionary,” “cutting-edge,” “fresh,” or “in vogue,” whereas people in the 60-70 age group are more likely to have adverse reactions to these words because they prefer things that are “proven,” “safe,” and “sensible.”
2. The Appropriate Occasion
When I say “venue,” I’m referring to the media utilized to transmit your message. This can include magazines, newspapers, journals, books, radio and television advertisements, blogs, websites, etc. Your audience should have a significant role in determining the location of your event.
For instance, if I were to write a lengthy paper on monetary policy aimed at academics and economists, the most appropriate place for this kind of work would most likely be a scholarly publication. There aren’t many individuals who can stay focused long enough to read lengthy blocks of meaningful text on a computer screen, and I doubt that most periodicals will give me enough room to make my point. On the other hand, if the information I want to convey can be summed up in a few words, is easy to understand, and is geared toward many people, then perhaps a newspaper story would be appropriate.
If the same message were to be presented in a venue that was more appealing to us, we would be much more likely to spend time reading it. Although we are all subjected to written communications that we skim or ignore, this does not change the fact that we are all exposed to these communications. When registering for transformation, it is necessary to use the most appropriate forum for the topic matter and the audience.
3. The Appropriate Changes to Make
Transformations can be broken down into three categories: knowing, feeling, and doing. For the readers to learn and understand things they didn’t know before, a know transformation aims to give them new information or old information arranged differently. This helps them learn and learn something they didn’t know before, which changes their life and perspective. A feel transformation’s goal is to elicit a robust emotional response from the audience. In contrast, the purpose of a do transformation is to get the audience to take specific, urgent, and tangible action.
The difference between amateurs and professionals is that amateurs look at a list like this and strive to do all three of the tasks on it. In contrast, professionals focus on one task and excel at it since accomplishing one task impacts the performance of the other two tasks. How do you hope the recipients’ lives will be altered due to their exposure to your message? What do you hope will take place in their lives? Do you want them to know something, feel something, or do something in particular? If you choose one — yes, only one — and do a good job carrying it out, the others will care for themselves.
You need to understand how to write in a way that transforms your audience into new people if you want your message to make an impact genuinely. You must be aware of the audience you are writing for, select the appropriate transformation for the situation, and ensure that it is carried out effectively. After all, is said and done, the only kind of writing worth reading is writing that transforms.